Contact:
Vera Novak
Director of Marketing
ECO-Block, LLC
801.292.2424
v.novak@eco-block.com
Joe Lake
CEO
ECO-Block, LLC
800-595-0820
j.lake@eco-block.com
FOR IMMEDIATE RELEASE
Vera Novak to lead ECO-Block, LLC, as new Director of Marketing
Dallas, TX - ECO-Block, LLC has recently selected Vera Novak as the new
Director of Marketing. With Ms. Novak's industry knowledge and marketing
expertise, ECO-Block looks forward to strengthening it's lead positioning
in the insulating concrete form industry.
"I'm honored to be selected as ECO-Block's new Director of Marketing,"
says Ms. Novak. "ECO-Block leads the industry, both in the quality
of the product and the strength of the company. I look forward to promoting
these advantages to increase our market share."
Marketing is something Novak knows about. Prior to her work in the construction
industry, Ms. Novak was the director of the European office for the
State of Utah. She generated over $4 million in free editorial space
in European press over a period of three years and coordinated over
15 major trade shows and sales missions each year throughout Europe.
" We are very excited about Vera assuming the Director of Marketing
role for ECO-Block. " says Joe Lake, CEO. "She not only has
a marketing background, but she has also developed a real understanding
of the ICF business from her "hands on" experience in the
field as a Regional Sales Manager for ECO-Block. Her ongoing role as
our Environmental Specialist also gives us real depth in communicating
with the design community."
Ms. Novak's interest in green building led to the development of environmental
initiatives for ECO-Block. She is the only dedicated environmental specialist
in the ICF industry, and is well known in the industry for her continuing
research and promotion of the integration of ICFs as part of the building
solution. Her accreditations include the USGBC LEED® accredited
professional and Utah Residential Energy Auditor. With this knowledge
base, Ms. Novak is a sought-after conference presenter on issues of
sustainability.
ECO-Block continues to lead the market in brand recognition. In a study
conducted by Hanley Wood, ECO-Block had the highest name recognition
amongst the qualified contractor readership of Concrete Construction
magazine. ECO-Block was also the preferred choice for insulating concrete
forms used in the past two years.
ECO-Block LLC is one of the world's most innovative
and experienced providers of insulating concrete form (ICF) systems.
The Texas-based company has developed the strongest, most versatile
and technologically advanced ICF systems available for both commercial
and residential construction. With manufacturing strategically located
throughout North America and overseas locations, ECO-Block has a true
coast-to-coast presence. ECO-Block offers unparalleled support in training,
code compliance and technical assistance. ICFs offer a cost-effective
building solution that is mold-free, durable and fire-resistant. These
buildings have withstood tornadoes, fires and driving rain. Use of ECO-Block's
ICF technology creates super-insulated, monolithic concrete walls that
save energy, keep noise out and improve air quality. For the contractor,
ECO-Block's unique panel system offers ease of construction and design
adaptability. With all these benefits, it's easy to see why ICF technology
is rapidly integrating into mainstream commercial and residential developments.